Discover the Group’s mission, its values, the main facts and figures, and its organization.
The right to be beautiful day after day: RB GROUP Co., Ltd strives to make this a reality within the reach of every woman and man. This ambition is reflected in a brand portfolio unequaled anywhere in the world. Since its creation in 1999, the group has always considered this mission of prime importance. The thousands of modern men and women who have built up the group across the world have made this their personal mission statement. They use their intelligence and creativity, their innovative ability, and all their expertise to further the cause of beauty all over the world. As well as meeting current consumer aspirations, RB GROUP Co., Ltd anticipates their future expectations, being, as always, determined to promote an approach to beauty that is fun, affordable, fulfilling, genuine and generous. None of this would be possible without a deep respect for human beings of all types and nationalities, and without our genuine commitment to a sustainable environment. Strengthened by these values, and convinced that the quest for beauty has always been a major challenge for women and men, age-lock teams continue daily to push forward the frontiers of their profession.